Customer acquisition cost – this is one of the most commonly overlooked but an important metric that defines how successful your marketing strategies are. A high customer acquisition cost but a low customer lifetime value means you’re just shelling out…
Instagram has now become the go-to social media platform for a lot of things - socializing, learning, marketing, selling, and whatnot! With the number of users on Instagram reaching a new high every day, businesses and creators are finding it…
Twitter had released a new feature called “Fleets” back in November of 2020, as an attempt to participate in the trend of social stories amongst other social apps. Fleets was a feature for sharing momentary thoughts – to help users…
The significance of using a review management platform has risen now more than ever. Approximately 79% of customers trust online reviews as much as personal recommendations. Regardless of your industry, good reviews are essential! Positive reviews give you key…
Businesses revolve around customers, whether it’s a product or service to fulfill their needs or provide a solution to a problem. But companies aren’t successful just because they fulfill a need or fill a market gap, they are successful because…
We can’t blame the millennials for their desire for fast-paced and easy customer service. They’ve been raised in a fast-paced world and expect this speed everywhere. These expectations are only going to increase as the millennials become the largest customer…
The customer service industry is growing increasingly competitive. Today’s customers can have a lot of influence, they also possess more knowledge and can hold companies to higher standards. Customer service is key to growing your business. That means offering consistent…
Customer service is no longer a post-sale activity, it’s a part of the entire customer experience. To stay relevant and stand out, brands need to offer support before customers decide to make a purchase and well after they make the…
What is the most important thing you can do to improve Customer Satisfaction? The answer is as evident as it is disregarded: Improve Customer Service. Regardless of how great your product or service is or how talented your team is,…
Did you know that a satisfied customer is willing to spend at least 3 times the amount of money on your business than a “somewhat” satisfied one? To improve customer satisfaction, let’s first understand what this term means. There are…