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How to “Content Differently”?

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all you got to do is find a few writers, find a few […] Read more

Brands, Hashtags, Instagram Marketing and more!

Instagram has upped the social game over the last two years and has evolved from being a simple photo sharing platform to a full-fledged marketing platform. The statistics for Instagram has changed drastically as marketers realized its potential. Instagram worked significantly well for most fashion brands and food tech companies. In fact, according to a […] Read more

Why Online Reputation Management is critical for growth?

The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main […] Read more

10 Step Guide to Preparing Online Reputation Management Report

Online Reputation Management (ORM) has become an integral part of customer servicing in today’s date, however, many marketers still fail to understand how not doing it properly can negatively affect the company’s business. In fact a lot of sales (up-selling, cross-selling and even new prospects) are now dependent on how well a company interacts with […] Read more

4 Ways to Differentiate Between Traditional and Social CRM

Engaging with customers is one of the most important aspects to maintain a good brand name. It is also one of the major issues that most companies find challenging. However, the customer relationship aspect of business is constantly evolving and the shift from “Traditional CRM” to “Social CRM” has taken “customer relationship management” as a […] Read more

How Does Social CRM Help Boost Your SALES

Until recently the limitations of CRM were higher than the benefits derived out of it. With evolution of better technology, the processes have reached a highly automated level. Many functions which required hours of dedicated manual labor can now be performed automatically by a single tool. When social CRM was still in its budding phase, […] Read more

7 Guidelines to Provide Great Customer Service on Social Media

If customer service had to be described in 3 words, for sure “fast”, “appropriate” and “satisfactory” would top the list. Customer service has actually reached a state where companies can no longer keep it in the back seat, in fact as most companies today mention; it has become the backbone of many processes and areas […] Read more