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Servicing Customers Socially

Social Media Monitoring for Digital Agencies

Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important...

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How Simplify360 Helps Relieve the Social Media Pain

The world we live in today, the value of supply meets demand cannot be underestimated. With India serving as the conduit for the digital revolution, we are extremely ill equipped to handle a seemingly infinite influx of  customers. With more customers, come more p...

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Simplify360 Partners With Digital Vidya to Enhance Their Digital Marketing Certification Programme

The World’s leading Social Business Intelligence Company, serving over 200 brands across the World including ITC Foods, Mahindra Retail, Toyota, Yamaha, Viacom18, Star TV, Bacardi etc. is making yet another big move. After partnering with few of the biggest names...

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Simplify360 launches the advanced version of Social Media Search

New Advanced Search will enable marketers to drill down social media data based on author, website, note, ticket ID and multiple tags created by the users. This will allow marketers to find what they are searching for more quickly and accurately. Simplify360, a lea...

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What experts are saying about social media listening?

With everyone talking about social media marketing and measurement, it might get redundant to talk about the importance of social media listening. But the fact is, no matter how much stress we give to social media listening, it is still the least used strategy by b...

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Doing Social Media Listening the Right Way?

  Investing on Social Media listening tools and executing it successfully requires more than just a knowledge about social media. It requires strong agenda, focus, resources, timeline and a full-time dedication. When Apple was about to launch their iPhone 5, ...

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Can social media listening be considered as an intrusion to user privacy?

Would it be wise to interrupt someone else’s conversation in a pub? The answer which comes naturally is “No” but won’t it be good if you have something valuable to share which the other person might find relevant. This is the basic premise that we are going...

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Why We Love Monitoring (And You Should, Too!)

Most of us generally start a day by picking up a news paper or visiting a local/international news site. If you are a sports fan, you would probably read about the latest buzz around the sports tournaments and match results. If you are a movie buff, you would want ...

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Why brands fail when it comes to social media listening?

Social Media Listening is not a new art of doing business. It is deeply rooted into the traditional market research. The only difference is in the method of data collection. Traditionally, you had sets of questionnaires to be filled by your selected customer segmen...

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Why do we need to do a social media listening audit?

Social media listening audit is what you need when you want to treat your audience the way they want to be treated not just the way you want to treat them. Social media is a two-way communication channel unlike the traditional direct mail or the emails. And above a...

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