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Servicing Customers Socially

How to “Content Differently”?

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all...

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Simplify360 crosses 1Million views on Slideshare in 2014

A year back we made a decision to leave our old slideshare account and focus on a new one with better branding and content strategy. When we started our slideshare content marketing in 2009, we were not exactly sure of its true potential. But with time, we were del...

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10 tips to boost the effectiveness of your social media marketing strategy

1. Be updated with the guidelines of the social channels you use for your business-You should be aware of the regular changes and updates that happen to derive the maximum benefit out of them. 2. Own and acknowledge your mistakes– Goof ups may happen with any...

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Social Media Strategy Review – Rajasthan Royals

Rajasthan Royals made a place for themselves in the IPL history by winning the first edition of the tournament. Known for spending less and relying upon talented youngsters, Rajasthan Royals have a vast fan following on its social media platforms. Facebook: On Face...

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Social Media ROI – Every Marketer’s Problem

Social media is not about just sales, it’s also about awareness. With so many metrics, we often get confused as from where we should start. It has been almost a decade since the inception of Facebook, but still we get social media ROI wrong. Majority of marketers...

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8 Expert Tips On Making The Most Of SlideShare

1. Prove that you are an expert: When you are talking something to your audience, make sure you choose topics in which you excel factually. Remember that most audience absorb visual elements faster than text. Cut down on the lengthy paragraphs, talk to the point an...

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Facebook reduces exposure for text-updates from brand pages – News Feed Tweaked

In a recent announcement from Facebook regarding their legendary news feed algorithm, we have learnt that now the social platform will be giving lesser priority to text updates from organizational/company pages. Chris Turitzin, Product Manager, News Feed Ranking in...

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Marry Context for a Merry Christmas

Today’s customer has changed; She is now more informed, carries smart phone, browses multiple social media channels, visits “n” number of review sites before finalizing the purchase and now she expects from the enterprises to provide contextual customer servi...

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5 proven ways to boost your Facebook page Engagement

Many brands have a good number of fans on their Facebook pages, but only a few of them have higher engagement. If you want to be amongst those brand pages who have massive Facebook engagement then you’re on the right page. A study on the top Facebook pages in the...

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Are You Making The Catastrophic Content Marketing Mistake?

Content marketing has become one of the significant marketing tactics in the industry these days. Despite the numerous strategic resources and astonishing popularity in growth, content marketing is an aspect that many organizations continue to struggle with.  From...

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