Simplify360 Blog

Choosing between In house ORM and Outsourced ORM

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing […] Read more

Is your CRM practice Business Centric or Customer Centric?

  Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. In fact, it wouldn’t be wrong if we say CRM is more customer driven. CRM in fact is about keeping your customers happy by […] Read more

Mar, 25, 2016


Why Agencies Need Social Media Monitoring ?

Digital media and social media walk hand in hand. If you are managing the online front for a brand, which is new or old, you sure understand the need to investigate the environment well, before planning any action. A social media monitoring tool, which focuses on keeping you updated about your client’s overall social presence as […] Read more

Social Media Analytics – Necessity or Luxury ?

It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how they are faring on social media can help you strategize your […] Read more

Step by Step Guide to the CRM Process

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what should be the reaction (replying, deleting or ignoring). This is a step by […] Read more

Why Online Reputation Management is critical for growth?

The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main […] Read more

6 Social CRM Trends for 2015

Every industry goes through a number of changes every year. Some of them become benchmarks and eventually form the top trends for the particular industry. Just like all industries the Customer Service industry has also undergone a number of changes, for example a completely voice based process where the only means of reaching the customer […] Read more

6 Strategies Behind Great Customer Service On Social Media

If your customer service has not gone social yet, your business is clearly missing out on a lot. Today’s customers are technologically advance and social media savvy. Traditional CRM has taken a backseat and people take to social media to rant about their bad experiences, which considering the number of people on social media, spreads […] Read more

10 Step Guide to Preparing Online Reputation Management Report

Online Reputation Management (ORM) has become an integral part of customer servicing in today’s date, however, many marketers still fail to understand how not doing it properly can negatively affect the company’s business. In fact a lot of sales (up-selling, cross-selling and even new prospects) are now dependent on how well a company interacts with […] Read more

Simplify360 Upgrades Its Campaign, Workflow and Data Access Features

We are constantly upgrading our tool to suit the newer market developments and requirements. This time over, we have added a number of features to simplify the complicated marketing and workflow related processes. Three key areas that have undergone multiple changes are the campaign module, the workflow module and the data access module. The new […] Read more

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