Social Media is no longer a child’s play. It has revolutionized the way companies communicate and collaborate with their customers. Social networks give an opportunity to connect with customers and employees to build trust and loyalty. Companies can listen and act on conversations.
1. Social media is not just a ‘fad’ it is here to stay.
2. Large enterprises are among the last group of organizations to incorporate Social Media into their core corporate strategy.
3. Small and medium business with little or no muscle for marketing and promotions happily jumped on the bandwagon.