Simplify360, a leader in social media analytics today released a report on Social Media Insights on Smartphones. The total data collected for the research was above 3,00,000 in various social media sites including microblogs, social networks and blogs etc.

Social media brand monitoring platform, Simplify360, explored the relationship between the number of Facebook fans and engagement level to reveal that on an average, each new post generates 826 likes and 309 comments.

InRev Systems raises Series A investment from Kolkata based IT Investor. The company expands its physical presence to Mumbai and Delhi following the capital infusion. InRev owns Simplify360, India's leading brand monitoring platform.

InRev, the owner of social media brand monitoring platform Simplify360, has secured an undisclosed amount of Series A investment, which it plans to use to expand its presence beyond Bangalore to India's biggest cities Mumbai, Chennai, Kolkata and Delhi.

This event truly brought to the forefront the power of social media in India and across the world. SMG Digital and Simplify 360 together bring this analysis of the digital mourning of Steve Jobs' demise.

Promoting a brand's image in a setting such as Facebook means creating two-way conversations that eventually lead to more revenues. Using specific monitoring services helps cut to the core of the most successful social media strategies. We've selected ten products that offer quantitative data to help companies tailor content for to their audiences, and monitor the return on investments for these strategies.

Simplify360 is a social analytics, engagement and campaign platform to monitor brands on social networking sites, news sites, blogs and video sharing portals based on keywords and classify them using automated sentiment analysis.

BANGALORE: The profit pool of the Indian banking industry is probable to augment from $4.8 billion in 2005 to $20 billion in 2010 and further to $40 billion by 2015, with increasing wealth generating population. Almost 98% of the working population in India are said to have a bank account by the year 2015.