If you want to track what people are talking about your brand across the web, then you can use
Simplify360 to effectively find out where and who are talking about your
brand. You can also use it to respond to any queries related to your brand. In addition, you can
also track conversations related to your competitors.
"We have been using Simplify360 analytics for some our client brands. Simplify360 helps get a
better understanding the community (whether on Facebook or Twitter) and how that community is engaging
with content, which in turn helps to refine brand content strategy."