There might be thousands people taking to your brand. It is important to find the few people who can influence the community. Influence Score takes in account the parameters like no. of followers, second level following, average re-tweets, listed counted and more. Similarly there is Influence Score for Facebook Profile.
Engagement Score explains the health of the community – more engaging, the better it is. The score indexes the Facebook Pages on the basis on engagement on the brand page. Likes, Comments, Posts by fans etc. are taken as units of engagement.
The index shows the important member of the brand community. The influencer is determined for Twitter, Facebook, Blogs, News and more.
Simplify360 models go above the basic Score building process. The scores are normalized to the type and size of pages. it explores the depths and gives scores that can compare apples with apples. Not apples with oranges.
We, at Simplify360, understand your business requirements. Your actions are regional and industry specific but your reach is global and wide. Simplify360 Indexes are region and industry normalized. This means you can compare Verizon with CitiBank, and CitiBank USA with Barclays Bank UK.
The best use of these indexes is to find the best performing player in the industry. You can find the top players and build a marketing strategy to catch up with or even beat them.
Very soon, you will be able to see the actual steps you will need to take to make it happen. Stay tuned.