Simplify360 Demographic Analyzer profiles the authors of social buzz by age, gender and location. It is an intelligent system powered by Support Vector Machines (one of the best algorithms for NLP).
It is supported by the Simplify360 AnalyticsTM Framework that takes care of the accuracy and completeness of the process.
The system is taken through automated performance testing routines to find discrepancies and market relevance in the frequently changing market environment. The model is rebuilt when a big section of the population is found to be miscalculated. This gives the Simplify360 Demographic Analyzer a distinctive edge in providing highly accurate results.