There is a huge amount of data being generated in the Social Media space. The data is not only about people’s personal preferences and activities but also about their views towards brands. It is a gold mine for marketers and brand managers The question arises :
The Simplify360 Analytics Framework provides the demographics, opinion, context of discussion and cross-linkage among brands. It helps brands to design their next marketing and branding strategies by providing the required intelligence regarding their brand, competition and consumer trends.