CATEGORY

HUMANS vs CHATBOTS

Providing customer support using social media is now an inevitable functionality for all brands. While doing so, a lot of support provision has shifted from traditional systems to social media and the pressure on social care teams has increased immensely. This has resulted in newer innovations to ease the weight, and given birth to “ChatBots”, […] Read more

Jan, 31, 2017

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How to “Content Differently”?

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all you got to do is find a few writers, find a few […] Read more

5 Steps to Choose the Right Social Media Monitoring Tool

Social Media has evolved immensely over the past few years, with hundreds and thousands of people signing up on a daily basis. The space in fact is constantly growing and the scope for companies to extract valuable customer insights is also increasing accordingly. So, how do the companies access this valuable information? Does human monitoring […] Read more

The Magic of Social CRM Overwhelms the Financial Sector

There are plenty of reasons for financial businesses to be excited about CRM in the financial sector right now. After all, without these advancements, retaining customers on a massive scale would be quite nearly an impossible task. So how are CRM advancements shaping the finance sector, and what can we expect from the future of […] Read more

Brands, Hashtags, Instagram Marketing and more!

Instagram has upped the social game over the last two years and has evolved from being a simple photo sharing platform to a full-fledged marketing platform. The statistics for Instagram has changed drastically as marketers realized its potential. Instagram worked significantly well for most fashion brands and food tech companies. In fact, according to a […] Read more

Social Media Monitoring for Digital Agencies

Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important role. In case you are interested, you can also download our free ORM toolkit for […] Read more

Choosing between In house ORM and Outsourced ORM

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing […] Read more

Is your CRM practice Business Centric or Customer Centric?

  Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. In fact, it wouldn’t be wrong if we say CRM is more customer driven. CRM in fact is about keeping your customers happy by […] Read more

Mar, 25, 2016

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Social Media Analytics – Necessity or Luxury ?

It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how they are faring on social media can help you strategize your […] Read more

Step by Step Guide to the CRM Process

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what should be the reaction (replying, deleting or ignoring). This is a step by […] Read more

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