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Servicing Customers Socially

What Measures Should Airline Companies be Taking After Indigo Dispute?

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the ...

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Sustainable CRM

Quick Tips About Customer Experience Sustainability

So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fact, customer satisfaction, for the longest time has been associated with whe...

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Why do Brands Need Social Listening in 2017?

Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. Innovation among social listening and CRM tools has enabled bigger and smaller b...

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Social CRM Benchmarking: Brand Innovations

Every brand is trying to make a mark on social media by innovating endless ways to make their customers happy. This ranges from simply providing faster solutions for customer issues to being creative and coming up with offers or freebies for the customers. The feve...

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Social CRM Metrics You Need to Measure

You might be doing a lot of activities on social media, including social crm, but how do you know whether you are doing it right or not. Therefore, you need to measure your performance by keeping track of various metrics. Numbers are the only proof you will have in...

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Social Media campaigns that worked versus failed in 2017

A “Social Media Campaign” is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability ...

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Social CRM: World Statistics and India Statistics

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically ove...

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Step by Step Guide to the CRM Process

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what...

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