#SocialCust

Quick Tips About Customer Experience Sustainability

So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fact, customer satisfaction, for the longest time has been associated with whether a complaint/query raised by the customer or prospect has been provided with a solution within the …

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Why do Brands Need Social Listening in 2017?

Social Media Listening in today’s date is barely limited to simply understanding the number of likes and comments you have received on your posts and how your campaign has performed. Innovation among social listening and CRM tools has enabled bigger and smaller brands extract much more from social media. Most brands today have started incorporating …

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Social CRM Benchmarking: Brand Innovations

Every brand is trying to make a mark on social media by innovating endless ways to make their customers happy. This ranges from simply providing faster solutions for customer issues to being creative and coming up with offers or freebies for the customers. The fever of providing great customer service to achieve customer delight is …

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Social Media campaigns that worked versus failed in 2017

A “Social Media Campaign” is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability – Big CommerceWhat brands want to achieve through “Social Media Campaigns”? Increased brand/product visibility Increased engagement …

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Social CRM: World Statistics and India Statistics

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically over the years. The once sceptical brands have now integrated multiple CRM interfaces to deliver …

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