In this fast pacing world, every marketer knows the importance of Social Media and how much missing on it would cost up to. Marketing has become consumer-centric and quite obviously, marketers are spending time, money and resources to grab attention from consumers and maintain lasting relationships with them. However, consumers are most volatile (may be …
How are Brands Getting Consumers’ Attention on Social Media? Read More »
The success of Barack Obama, stands as a social media benchmark for all the marketers. His campaigns shows to what extent social media can be used to bring success to your brand. Be it an event promotion or creating awareness or sales, social media is the perfect weapon for a marketer in today’s market. From …
PR Firms i.e. Public Relations Firms create and manage the images of a brand or a company. Depending on the brand or client or product, the PR firms design various strategies to build a brand image. They use wide array of media to spread the brand in niche segments. On observing that social media has …
Social Media + PR Firms = A Winning Combination For Building Brand Read More »
Increasingly Big Brands are negotiating the path of social media as an important tool for their promotional activities. And rightly so, seeing the popularity and accessibility of social media. Any tool or a medium in today’s world can equally function as asset or be otherwise if not handled with foresight, maturity and care. Bottom line …
5 things that every BIG brand must do in Social Media Read More »
Social Media has posed one of the biggest challenge for Brand Managers. Today, brand managers are continuously queried about their social media strategies and how they plan to harness them. This has brought brand managers on the front-line where they have an immense challenge of communicating with their loyal followers and customers through complex communication framework. …
