Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers and if you have access to conversations from multiple platforms at one place, it …
Customer Experience: Top 5 Free Social CRM Tools Read More »
Social media monitoring in an important aspect of digital media strategy, and is often used to derive insight from social data or measure the success of their digital marketing campaigns. Below infographic illustrates how social media monitoring plays and important role. In case you are interested, you can also download our free ORM toolkit for …
The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial part of the strategic planning that goes behind designing …
Choosing between In house ORM and Outsourced ORM Read More »
It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how they are faring on social media can help you strategize your …
The concept of Online Reputation Management is still confusing for a lot of people. Most tend to confuse this concept with social media monitoring/analytics and a lot of them tend to mix it up with Public Relations. What most people fail to understand, are the dynamics of ORM, which is widely divided into two main …
Why Online Reputation Management is critical for growth? Read More »
Online Reputation Management (ORM) has become an integral part of customer servicing in today’s date, however, many marketers still fail to understand how not doing it properly can negatively affect the company’s business. In fact a lot of sales (up-selling, cross-selling and even new prospects) are now dependent on how well a company interacts with …
10 Step Guide to Preparing Online Reputation Management Report Read More »
Engaging with customers is one of the most important aspects to maintain a good brand name. It is also one of the major issues that most companies find challenging. However, the customer relationship aspect of business is constantly evolving and the shift from “Traditional CRM” to “Social CRM” has taken “customer relationship management” as a …
4 Ways to Differentiate Between Traditional and Social CRM Read More »
The way we looked at social media 10 years back has completely changed from how we visualize it today. Just like most digital spheres social media has evolved enormously and is now one of the most successful touch points in the world of business. Talk about any aspect of your business and well, let’s see…yes …
Like it or not, people are talking about you online. They’re talking about your brand, your products, the industry and your competitors. Do you know what they are saying? If not, why not? Can you afford not to listen? Managing your online reputation isn’t shameless promotion; it’s a means of defense and a best practice …
