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Servicing Customers Socially

Twitter Success Story of the PC manufacture DELL

Dell is probably the biggest success story of marketing on Twitter. Dell has been using Twitter for more than 3 years. It was in the June of 2007 when Dell was first connected with this social network as a project initiated by Richard Binhammer from the company....

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Innovative Facebook Campaign by IKEA for a Store Launch

In late 2009, it was acclaimed for the most innovative social media campaign in Facebook. The campaign was made by Forsman & Bodenfors for a new IKEA store which was to be launched in Malmo. The campaign got an instant viral effect generating a lot of buzz abou...

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The fine art of listening and responding to Social Media sentiments

While social media presence and campaigns are gathering steam and adoption is rising, the key aspect of having a finger on the pulse about your campaign is a high priority factor that has a direct bearing on the success of your campaign. The effort and time that an...

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Demystifying Twitter Marketing

The key to the success of any business lies in getting its products and services over a large audience and selling them. A business has to continuously engage with their customers and cannot succeed if they fail to build a relationship. In the competitive market th...

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Indian Automobile Industry and Social Media

Automobile Industry in India is seeing the best growth rate possible. As of 2009, India is home to 40 million passenger vehicles and more than 2.6 million cars were sold in India in 2009 (an increase of 26%), making the country the second fastest growing automobile...

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How Twitter Gave a Boost to the Local Business of Naked Pizza

Naked Pizza presents the strongest case on how Twitter can help leverage your local market. Twitter accounts for 68.60% of its total sales. The most interesting of all is its success within a very short time. The main model of business was to use Twitter to announc...

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How to Get Attention to Posts on FB for Dummies Pocket Version!

I have come across several Facebook Fan pages desperate to get as many ‘Likes’ as much to get them noticed. People struggle to find the right post that might reward them back with the thumbs up of their fans. So I thought this might make some sense for...

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Get Buckled Up for Rumble Ride Presenting Simply Cricket!

The Cricket World Cup heat is ON!!! In this ocassion Simplify360 is bringing you Simply Cricket which will add more heat to the game… So buckle up for the rough ride filled with millions of ‘Ooooh..’s and ‘Aaaaah…’s. Along w...

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Here Now NAIL them, A little tool to boost your Social Rep!!

ts been a while since we delivered fresh cookies from InRev (the team behind Simplify360 and Buzzom). So we thought we could delight with you more! Read on to get to know whats in store for you! Fishing ‘Likes’ have become as tough as selli...

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Getting the right team for a Social Media Campaign

When you start or plan to start a social media campaign, the first variable that you are facing is the team. You need to get the right set of people to get this challenging task done. If the team is done right,then half the task is done . Most companies grapple wit...

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