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Servicing Customers Socially

Social Media Application in Retail Industry in India

Though any brand can benefit from the usage of social media, it is completely inevitable for retail industry. The application for social media in this industry is not just limited to marketing and communication but can be an important aspect of their supply chain m...

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Facebook TOP fan Application

Facebook Marketing and Fan page management is the booming business and is helping lots of business to engage in the most social way as possible. The reach out of Facebook Fan page and the level of interactivity is very high. But its is still difficult for marketers...

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Punching some numbers on the Facebook Fan Page Moving to the Second Step!

Though many brands have realized the importance of a Facebook page, most still fail to find methods to pick up numbers on their pages. A five figure number on the fan count projects a confident image of the firm to a facebook user (who may be a potential client too...

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Twitter Success Story of the PC manufacture DELL

Dell is probably the biggest success story of marketing on Twitter. Dell has been using Twitter for more than 3 years. It was in the June of 2007 when Dell was first connected with this social network as a project initiated by Richard Binhammer from the company....

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Innovative Facebook Campaign by IKEA for a Store Launch

In late 2009, it was acclaimed for the most innovative social media campaign in Facebook. The campaign was made by Forsman & Bodenfors for a new IKEA store which was to be launched in Malmo. The campaign got an instant viral effect generating a lot of buzz abou...

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The fine art of listening and responding to Social Media sentiments

While social media presence and campaigns are gathering steam and adoption is rising, the key aspect of having a finger on the pulse about your campaign is a high priority factor that has a direct bearing on the success of your campaign. The effort and time that an...

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Demystifying Twitter Marketing

The key to the success of any business lies in getting its products and services over a large audience and selling them. A business has to continuously engage with their customers and cannot succeed if they fail to build a relationship. In the competitive market th...

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Indian Automobile Industry and Social Media

Automobile Industry in India is seeing the best growth rate possible. As of 2009, India is home to 40 million passenger vehicles and more than 2.6 million cars were sold in India in 2009 (an increase of 26%), making the country the second fastest growing automobile...

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How Twitter Gave a Boost to the Local Business of Naked Pizza

Naked Pizza presents the strongest case on how Twitter can help leverage your local market. Twitter accounts for 68.60% of its total sales. The most interesting of all is its success within a very short time. The main model of business was to use Twitter to announc...

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How to Get Attention to Posts on FB for Dummies Pocket Version!

I have come across several Facebook Fan pages desperate to get as many ‘Likes’ as much to get them noticed. People struggle to find the right post that might reward them back with the thumbs up of their fans. So I thought this might make some sense for...

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