It is written by people who have been using Twitter successfully to promote their business.
It contains the real life business case studies of success and the tactics used in the process.
It contains analytical insights into measuring your twitter network successfully.
It shows how you can GROW in the Twitter and create a brand for yourself.
It also contains the coverage of interesting event in Twitter like the case of Ashton Kutcher and Twitter
The pdf version of the book contains all the topics without the images, in a book form. If you are novice on the field of twitter marketing and social media revolution. The book is a must have addition to your online book shelf.
"In Demystifying Twitter Marketing Bhupendra methodically sheds light on the brave exciting world of Twitter! This book will help you create specific strategies to further your personal or business goals." Avinash Kaushik. Author, Web Analytics 2.0
"Understanding how consumers value a product and using this understanding to make better decisions is critical for executives today. In a constantly shifting culture, Twitter's presence cannot be ignored. The potential for Twitter in marketing and in monitoring your brand is real.
"Demystifying Twitter Marketing" describes this potential and how you connect it to your business strategy. This book does more than describe Twitter, it discusses its impact on brands and its usefulness to business. The book has several great case studies, stories of the power of Twitter, guidance on Twitter analytics and lots of practical advice for any business."James Taylor, CEO and Principal Consultant, Decision Management Solutions and co-author of Smart (Enough) Systems