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Servicing Customers Socially

Branding: This Time the Social Media Way

The way we looked at social media 10 years back has completely changed from how we visualize it today. Just like most digital spheres social media has evolved enormously and is now one of the most successful touch points in the world of business. Talk about any asp...

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The Making of The Indian Silicon Valley

A place known for its beautiful gardens and greenery, suddenly received a nickname which was more powerful, “Silicon Valley of India”. Although the transformation took a while, it’s inception started back the days when a ‘Vassal’ of th...

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The Journey of Social Marketing Cloud

Social Media aroused the need to measure the huge amounts of data that was being generated through various channels such as Facebook, Twitter, Blogs and more. However, doing this manually was impossible and hence arose the need to measure this data using a software...

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Simplify360 Increases Focus on Retail, Gets Neil Barman as Vice President

Simplify360, India’s leader in Social Media Monitoring and Analytics has increased its focus on the ‘Retail’ vertical by getting retail industry veteran Neil Barman as Vice President, Business Development. Neil has the mandate to grow India market outside of ...

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Social Media Starring Insurance Companies

“Phata Poster, Nikla Hero”. The advent of social media in the recent years has seen a new player entering the arena. With approximately two billion people using social media in 2015, the Insurance Companies have begun digging for their share of gold. Each of th...

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Instant Articles: Facebook’s Latest Change for Readers

Facebook seems to be advancing fast and the features that they are constantly adding to their interface is just amazing. This time, the advantage of this new feature “Instant Articles” is for those who love reading and for those who do not like slow mov...

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Customer Engagement by Social Banks

This might sound interesting, but what actually are social banks? In this age when big enterprises are counting on social CRM, isn’t it imperative for the banks across the world to emphasize on this concept and proudly become social banks – socially active bank...

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How to Blow Up your Brand Using Social Media?

The most important part about a brand is not what it is but why is it important to brand something. There is a huge overflow of products in the market and most people get confused about which product is better, the measure being the price paid and the use of the pr...

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#Startups – Blogs and Communities on Social Media are connecting the people across the Globe!

Several communities and companies to power the next generation of small businesses and startups have taken a toll on social media, amidst regular news and movie trends! The progress achieved each year is monumental, and the rate at which it is progressing is expone...

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Why are the best performers the worst at reporting?

Do you have that someone in your office? You don’t really know what that person is up to, he doesn’t talk about work and you rarely see him asking questions? Almost like he doesn’t care? Well, that might just be the best performing employee in your of...

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