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Servicing Customers Socially

Social CRM: World Statistics and India Statistics

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically ove...

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SIMPLIFY360 INNOVATES ON GOOGLE PLAY AND WECHAT LISTENING

  Ever wondered how simple life would be if you could access all your social profiles from a single window? A lot of Social Listening tools provide the listening capability but not in its entirety. With Google Play and WeChat profile tracking and listening cap...

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5 Ways to Improve Your Social CRM

Social CRM has taken a front seat in today’s date and keeping track of the most recent updates is important. Detailed analysis of CRM by various brands on social media has introduced multiple ways to enable brands to stay on top of the Social Customer Service...

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HUMANS vs CHATBOTS

Providing customer support using social media is now an inevitable functionality for all brands. While doing so, a lot of support provision has shifted from traditional systems to social media and the pressure on social care teams has increased immensely. This has ...

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How to “Content Differently”?

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all...

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Choosing between In house ORM and Outsourced ORM

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial par...

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Is your CRM practice Business Centric or Customer Centric?

  Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. In fact, it wouldn’t be wrong if we say CRM is more customer driv...

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Why Agencies Need Social Media Monitoring ?

Digital media and social media walk hand in hand. If you are managing the online front for a brand, which is new or old, you sure understand the need to investigate the environment well, before planning any action. A social media monitoring tool, which focuses on ...

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Social Media Analytics – Necessity or Luxury ?

It is surprising how only a few companies are conducting competitive analysis based on social media data. Almost all processes today are cloud based and social media is becoming the hub of all communications. Keeping tab of what your competitors are doing and how t...

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Step by Step Guide to the CRM Process

CRM can be challenging, not specifically the replying aspect, but identification and understanding the gravity of the messages. A reaction to a particular message, is a trigger from a chain reaction of understanding the type of message to decision making about what...

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