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Servicing Customers Socially

SOCIAL CRM METRICS YOU NEED TO MEASURE

You might be doing a lot of activities on social media, including providing customer support, but how do you know whether you are doing it right or not. Therefore, you need to measure your performance by keeping track of various metrics. Numbers are the only proof ...

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HOW TO IDENTIFY AND GROW YOUR SOCIAL MEDIA LEADS?

An excellent product or great service’s accountability is directly proportional to the amount of sales it makes. Higher the usage of a product, people tend to trust the product more and opt for it, in fact in many cases even upping their budget margins for great ...

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SOCIAL MEDIA CAMPAIGNS THAT WORKED VS FAILED IN 2017

A “Social Media Campaign” is a coordinated marketing effort to reinforce or assist with a business goal using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability ...

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Social CRM: World Statistics and India Statistics

Customer Relationship Management has clearly become the centre of all businesses today and great customer service is slowly becoming the driving force for most successful brands in the market. The statistics of CRM and CRM products usage has changed drastically ove...

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SIMPLIFY360 INNOVATES ON GOOGLE PLAY AND WECHAT LISTENING

  Ever wondered how simple life would be if you could access all your social profiles from a single window? A lot of Social Listening tools provide the listening capability but not in its entirety. With Google Play and WeChat profile tracking and listening cap...

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5 Ways to Improve Your Social CRM

Social CRM has taken a front seat in today’s date and keeping track of the most recent updates is important. Detailed analysis of CRM by various brands on social media has introduced multiple ways to enable brands to stay on top of the Social Customer Service...

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HUMANS vs CHATBOTS

Providing customer support using social media is now an inevitable functionality for all brands. While doing so, a lot of support provision has shifted from traditional systems to social media and the pressure on social care teams has increased immensely. This has ...

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How to “Content Differently”?

Over the years with changing market scenarios, most companies today have started investing in content marketing. However, what most companies miss out on, is to set a trend and not merely follow the ongoing trend. The recipe to content production sounds simple, all...

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Choosing between In house ORM and Outsourced ORM

The debate about whether a brand should indulge in online reputation management is over and the answer has been cemented to a bold YES. The latest development in the case is about whether the job should be done in-house or outsourced. This decision is a crucial par...

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Is your CRM practice Business Centric or Customer Centric?

  Gone are the days when businesses had complete control over customer relationship management. Today the floor is more open and the process is a tie between both customers and businesses. In fact, it wouldn’t be wrong if we say CRM is more customer driv...

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