April 2013

How Tata DOCOMO and Axis Bank are getting customer service wrong on social media

Besides the marketing and promotional activities, enterprises are using social media for customer service. There is no doubt that customer service through social media is going to play an imminent role in the overall profits and brand image of enterprises. Already we are seeing brands like Dell and Zappoos leading the way for other brands …

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Facebook Home – Making Smartphones More Social

Facebook Home, a family of applications that bring social-networking main features such as the News Feed and Facebook Messenger! The ideology behind “Facebook Home” is to create a smart phone around people not around apps, which most smart phone manufacturers are doing at the moment. The “Facebook Home” is primarily meant for Android Devices and it is …

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