February 2013 - Simplify 360

Quora Vs LinkedIn: Which platform makes more sense for CXO’s to be present on?

Since the launch of Quora and LinkedIn, both had high-profile influential people as members. While Tim O’Reilly, Steve Case, Ashton Kutcher and Mark Zuckerberg are members of Quora, Barack Obama and Bill Gates are on LinkedIn. There are even individuals who are members of both the channels. Quora and LinkedIn are both information sharing social …

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Ingress: How Google is gamifying Map Data collection and Augmented Reality offerings

News, Social CRM / By Simplify360

The launch of Ingress by Google in November 2012 has actually made many people pondering about gamifying data collection and augmented reality offerings. It left people wondering about the mysterious strategy behind Google launching a free android game. It is a game which describes two shadowy sides grappling for dominance namely – Enlightened, the team …

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Is Google+ gearing up to be the next Top Social Media network?

News, Social CRM / By Simplify360

Google+, a social network introduced by Google in 2011, won no laurels and neither did many people like it. But with the each passing day, Google+ has improved to now become a network bigger than Twitter. Google Plus unique features are making it special and happening on social media. Google+ now supposedly has a great …

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Social Media Guide for Sales professionals

Social CRM / By Simplify360

The biggest mistake that most sales professionals make when accessing social media channels is treating social media network as a prospecting database or a lead generation platform. Though there is plenty of information, preferences, so on and so forth on the social media channels, you sales professionals ought to understand that social media is not …

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6 types of posts people do on Valentine's Day!

Social CRM / By Simplify360

Valentine’s Day has arrived and you’d be obviously seeing your Facebook Newsfeed/Twitter timeline buzzing with Valentine messages from your friends. The sentiment behind these posts would be varying from very intense to very sarcastic, and that is the most interesting part. After seeing many conversations I have zeroed on to six major post types; Submerged …

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Facebook will not ‘Like’ this!

Social CRM / By Simplify360

Can you get a simple gesture of your hand patented? In a sudden turn of events, Facebook, which created waves in the Internet world by introducing ‘Like’ feature is going to face a legal trial as Rembrandt Social Media, the company which owns the patent for ‘Like’ button has decided to sue the Menlo park, California …

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5 ways to reach customers on mobile

Social CRM / By Simplify360

Mobile phones are one of the greatest inventions of the human kind which has brought the a radical change in the way people communicate. Over the years, since the inception of smartphones, people started using mobile phones and other gadgets instead of sitting before the computer screens. According to most research reports, more than 4.6 …

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5 Top Social Media Campaigns to Learn From

Social CRM, Social Media Marketing / By Simplify360

Most popular brands are going beyond digital marketing for advertising. They are banking on social media to reach a greater and a niche audience. There are many brands that run social media campaigns to go viral and create an impact on the bottom line. Be it great brands or budding brands, most of them are …

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Can anyone do Facebook marketing better than Zappos?

Social CRM, Social Media Marketing / By Simplify360

Zappos clocked 85,000 visits to its website through its Facebook page; it achieved the remarkable feat in just two months (Nov. 20, 2013 – Jan. 20, 2013) Kenshoo, a digital marketing firm which works with Zappos further elaborated that 42% of the facebook posts led to conversions and the rest prompted fans to like, share …

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