July 2012

SMG Digital Launches SocioAnalytics Platform to help Customers with Enterprise Social Media

Mumbai 6th May 2012: SMG Digital, a Starcom MediaVest company, launches Social Media Monitoring and Engagement platform SMG SocioAnalytics. The product is launched in association with Simplify360, the leading Social Media Management Infrastructure firm. SMG Digital launches the product after few weeks of two prominent hiring in Ex-BBC Executive Sharon Aneja and Ex-Media Contacts Executive Gautam …

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Simplify360 launches Partner Program – SPAN360

July 31, 2012 — Simplify360, the leading Social Media Management application for Social Business Analytics and Multichannel Engagement launches Partner Program – SPAN360. Simplify360’s growing network of partners includes Research Firms, Analytics Companies, System Integrators, Interactive Agencies, Strategy Consultants, and Software Companies. “We strongly believe that leveraging Social Media can get complex to those who …

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Simplify360 announces Simplify360 Franchise Module for US

Bangalore 14th July, 2012: Simplify360 latest deployment focuses on the fastest growing market in the world – franchises. Offering a module that has some truly special advantages for franchise companies who face a unique challenge when it comes to instituting a social media strategy for their brand, Simplify360 Franchise Module allows franchise companies to not only manage the company …

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Top Challenges of Social Media Data

Introduction Social Media can be defined as a set of channels using which people can communicate in a many-to-many relationship as opposed to one-to-many relationship of the traditional media like Radio, Television or Magazines. Broadly speaking, Social Media consists of micro-blogging (like Twitter and  Facebook), blogging (like WordPress and Blogger), forums (where users ask questions …

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Simplify360 listed among the TOP 10 Social Media listening and analytics tools

Last week, Viral Blog posted an interesting research on 88 Social Media Monitoring Tools. Among the 88 listed social media tools, Simplify360 was among the TOP 10. Accordingly to the blog, the research was carried out through extensive process of going through each tools and comparing their features and functionality. Based on the current run rate, we could …

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How to run a winning Facebook Campaign?

With more than 800 millions user base worldwide, Facebook has challenged brands and businesses to come up with creative and innovative ideas to market themselves. Not to mention that they are finding it extremely difficult to cope with the changing paradigm. Many brands are creating multiple pages to portray their brands, but only few have been able …

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