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Servicing Customers Socially

How do you connect with your fans through Facebook Ads?

Facebook as a social media platform gives user an opportunity and power to connect and share with the world. One of the ways to connect with your audience on Facebook is Facebook ads.  Facebook ads have gained much popularity amongst businesses. We have been runni...

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Lessons in Social Media from Jerry Seinfeld

You have joined social media. From creating a Facebook page to Twitter feed, you have it all. What next? What is the mantra that can make you a social media success story? Instead of delving into case studies from the market, why not look into something offbeat to ...

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Webinar on How To Conduct A Social Media Audit of Your Brand

A social media brand audit is a comprehensive assessment of a brand, in which it’s strengths and weaknesses are assessed and opportunities are determined. In today’s business climate, you can’t afford not to be using every tool at your disposal to gain a comp...

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Creating Facebook Content Strategy Using Facebook Analytics.

Facebook is one of the best platforms to share content. But understanding on what works best for brand/business is important. Content plays a vital role in making a page successful. For any business/ Brand it is necessary to analyze their data in order to get the m...

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In Social Media Business, Some news is better than no news

While working on a Research project with my team at Simplify360, I came across some interesting observations. We have the habit of tracking some of the key players in each industry. Among many of the interesting things that were observed about the buzz generated ar...

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Indian Beer Industry – A Social Media Audit

India has experienced huge growth in the beer industry since liberalization and opening up of the economy in 1991. The intolerance towards alcohol, that existed in the earlier days, has now decreased to a great extent. Thanks to globalization and the cultural influ...

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Social Media and US Presidential Election 2012

The statement to US presidential candidate that ‘social media can make you or break you’ would not be an exaggeration considering the power of social media to influence people. Role of social media in Middle East up-rise is a living example of ability of social...

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Engagement or Likes: What works better for Facebook?

There was a time when a page with the highest number of fans/likes was considered to be a successful page but do you think is it working the same way now? Likes were always considered as the main metrics to judge the success of the page but with the changing time, ...

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Social Media Marketing – Improved Version of Experiential Marketing

There was a time when marketers believed that consumers are rational decision makers who care about functional feature and benefits. Slowly they refined their thoughts and started believing consumers as rational and emotional human being who are concerned with achi...

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Social Media listening – A beginner’s Guide

For whosoever believes social media monitoring is an “interesting & simpleton exercise” indeed isn’t wrong! However, it only gets simple and interesting once you have a primer. So without any delay, let us proceed with a beginner’s guide on Social Media...

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