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Servicing Customers Socially

Customer Experience: Top 5 Free Social CRM Tools

Traditional channels like emails and calls make only 60% of the customer experience piece. Facebook and Twitter have changed the way customers interact with your brand and post queries, complaints and feedback. CX teams need to actively engage with their customers ...

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Simplify360 is recognized as Company of the Year 2017 for Social CRM

In the December issue of CIOReview, one of the leading magazine on enterprise solutions, Simplify360 has been recognized as a Company of the Year 2017 for Social CRM. As we move in 2018, customer experience management and customer analytic solutions has been gainin...

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Types of Content that Helps You Drive Engagement on Social Media

The world of content is bustling with increasing number of writers by the day leading to over 2 million pieces of blogs being published every day. Do you know how easy it makes for your content to get lost in the crowd? To ensure your content cuts through the noise...

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Padmavati Crisis: Social Media Reacts

Bollywood has been criticized time and again for the kind of movies made, since time immemorial. Although the Indian film industry has a dedicated censor board for inspection before they release, which in itself is bad enough, the people in India also enjoy taking ...

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What Measures Should Airline Companies be Taking After Indigo Dispute?

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the ...

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Providing Better Customer Service by Asking the Right Questions

Asking the right questions is as important as providing quick customer service, to earn customer loyalty. The journey to providing great customer experience starts with a few questions, some asked by the customer and some by the brand. These questions are especiall...

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9 Ways to Increase Your Email Open Rates

If you are sending out hundreds of emails daily and noticing so many of them bouncing back, it’s time to rethink your email content as well as your marketing strategy. More often than not, you Emails bounce because of what your email has in store for the reader. ...

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brand advocacy

How to Build Brand Advocates on Social Media

Having a pool of brand advocates on social media can prove to be better than having an influencer who would not just charge you a lot for their influence, but will also end up being a onetime affair. What most brands fail to identify is the benefit of acknowledging...

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twitter hashtag

The Do’s and Don’ts of Hashtag Marketing

Hashtag campaigns and general usage of hashtags is often considered as the cooler and more powerful way of expressing opinions about a certain thing (images and videos as well) or experience. Over the years however, hashtags have been used and overused and in a lot...

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Sustainable CRM

Quick Tips About Customer Experience Sustainability

So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fact, customer satisfaction, for the longest time has been associated with whe...

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