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Servicing Customers Socially

What Measures Should Airline Companies be Taking After Indigo Dispute?

IndiGo Airlines has been on the spot for the last few days, and more incidents of mishaps have just added fuel to the already raging fire. It’s almost like IndiGo is going through a rough phase and competitors are taking much advantage of the situation. Over the ...

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Providing Better Customer Service by Asking the Right Questions

Asking the right questions is as important as providing quick customer service, to earn customer loyalty. The journey to providing great customer experience starts with a few questions, some asked by the customer and some by the brand. These questions are especiall...

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9 Ways to Increase Your Email Open Rates

If you are sending out hundreds of emails daily and noticing so many of them bouncing back, it’s time to rethink your email content as well as your marketing strategy. More often than not, you Emails bounce because of what your email has in store for the reader. ...

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brand advocacy

How to Build Brand Advocates on Social Media

Having a pool of brand advocates on social media can prove to be better than having an influencer who would not just charge you a lot for their influence, but will also end up being a onetime affair. What most brands fail to identify is the benefit of acknowledging...

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twitter hashtag

The Do’s and Don’ts of Hashtag Marketing

Hashtag campaigns and general usage of hashtags is often considered as the cooler and more powerful way of expressing opinions about a certain thing (images and videos as well) or experience. Over the years however, hashtags have been used and overused and in a lot...

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Sustainable CRM

Quick Tips About Customer Experience Sustainability

So far, we have discussed about bettering customer experience from the perspective of providing faster and relevant customer service, through various channels both online and offline. In fact, customer satisfaction, for the longest time has been associated with whe...

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Renew and Re-share Old Content to Increase Reach

Have you ever heard of people looking at a photograph or painting just once and throwing it away? Of course not, right? So, why trash a piece of content after publishing/reading it once. Writers put in as much effort to create a good article as a painter does to dr...

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How to Scale Your Inbound Marketing Leads?

The ultimate goal, forever company is to increase their sales, how do brands achieve that is the actual question. While outbound reach out is one tried and tested method, it is also a hit or miss tactic to generate leads. Inbound marketing on the other hand drives ...

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Influencer Marketing in 2017 and Social CRM Influencers You Should Follow

  Twitter was built on the concept of following people and keeping track of what they are doing in their life. People follow only those who are either going to provide them entertainment, will keep them informed about certain topics they wish to know more abou...

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Top 5 Industries that Doesn’t Understand Customer Experience

With the beginning of digital era, having a consistent brand voice isn’t easy. A few companies understand customer experience as cleaning up the mess efficiently or being responsive when needed. But, a Mckinsey study says,  companies need to move from touch ...

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